In a glamorous event held in the heart of Miami, Cadillac officially unveiled their ‘Cadillac Formula 1 team’ logo and brand identity, marking a major milestone in their journey toward joining the F1 grid as the sport’s 11th team in 2026.
The American automotive giant Cadillac, backed by General Motors (GM) and racing partner TWG Motorsports, hosted a red carpet launch following Saturday’s Sprint and Qualifying sessions during the Miami Grand Prix weekend. The reveal drew attention from F1 fans, motorsport personalities, and celebrities alike, all eager to witness the birth of a new contender on the grid.
Cadillac F1: A Bold American Statement in Formula 1
Embracing their all-American legacy, Cadillac showcased a bold new logo and design language that reflects the brand’s heritage, innovation, and competitive ambitions. The branding blends Cadillac’s iconic luxury DNA with a performance-driven ethos tailored for Formula 1’s global stage.
“This isn’t just an F1 entry — it’s a statement,” said a Cadillac spokesperson during the launch. “We’re bringing American performance, precision, and pride to the pinnacle of motorsport.”
All Eyes on 2026 as Preparations Intensify
The announcement comes as anticipation builds around Cadillac’s preparations for the 2026 season, with increasing focus on the team’s development timeline, technical partnerships, and future driver lineup. With nearly a quarter of the 2025 F1 season complete, fans and analysts are already watching Cadillac’s every move.
Their arrival signals a major shift in F1’s landscape, as they join the sport amid expanding interest in North America and new power unit regulations set for 2026.
More details on Cadillac’s team structure, factory operations, and on-track development are expected in the coming months as they ramp up toward their long-awaited debut.
