EICMA 2024: A Historic Milestone for the World’s Premier Motorcycle Exhibition
The 110th edition of EICMA, the world’s leading motorcycle exhibition, is gearing up to be the biggest and most immersive yet. Scheduled to take place from November 5 to 10, 2024, at Fiera Milano-Rho, the show will feature unprecedented scale, global participation, and a wide array of attractions, cementing its role as the epicenter of two-wheeled innovation.
Record-Breaking Scale and Global Presence
EICMA 2024 will span ten pavilions with a record 770 exhibitors and over 2,100 brands from 45 countries, occupying more than 330,000 square meters. Notably, 26% of exhibitors are first-timers, and 70% represent international brands, reaffirming the event’s status as a truly global platform.
Themed “We have been making our mark for 110 years,” the anniversary edition is set to reflect on EICMA’s rich history while showcasing the future of motorcycling.
Major Attractions at EICMA 2024
Visitors can expect an enhanced experience featuring:
- Expanded gaming and motorsport simulation zones
- A start-up zone spotlighting emerging tech and innovation
- Temporary Bikers Shop offering exclusive gear and accessories
- Historic motorcycle display tracing iconic machines through the decades
- MotoLive outdoor arena, hosting high-adrenaline freestyle motocross, stunt trials, and rider exhibitions
These additions aim to create a festival-like atmosphere where industry professionals and enthusiasts can connect, explore, and celebrate motorcycling culture.
Accessible Pricing & Visitor Engagement
Ticket pricing for 2024 has been made more accessible at full-day ticket priced at just €20 and a new afternoon ticket costing €14. This move is designed to improve visitor flow and make the event more accessible for local attendees and casual fans.
Schedule and Access
EICMA 2024 will begin with a press-exclusive day on November 5, followed by trade-only access on November 6, and open to the general public from November 7 to 10.
EICMA President Pietro Meda highlighted the landmark nature of the event: “Each edition of EICMA objectively marks a before and an after in the motorcycle industry.”
A Century of Innovation on Two Wheels
As EICMA reaches its 110th anniversary, it continues to evolve as a dynamic platform for the global motorcycling community. Whether you’re an industry insider, a tech enthusiast, or a lifelong rider, EICMA 2024 promises an unforgettable journey through past, present, and future of two-wheeled mobility
