Galfer Steals the Spotlight at EICMA 2024 with Brand Reinvention and Braking Breakthroughs
Galfer, the renowned Spanish brand in braking systems, made a powerful statement at the 110th edition of EICMA by unveiling its new brand identity and showcasing a slew of cutting-edge products and technologies aimed at shaping the future of motorcycle braking. Combining over 70 years of heritage with bold innovation, Galfer captivated enthusiasts and industry professionals alike during the landmark event.
A New Era Begins: Galfer’s Brand Identity Reinvented
At the heart of Galfer’s EICMA presentation was the launch of its renewed brand identity—a bold aesthetic and philosophical shift that embodies the brand’s competitive spirit, passion for motorsport, and commitment to global recognition. The new logo, refined and modern, symbolizes Galfer’s pursuit of excellence and resonates with values like reliability, safety, and innovation. This evolution isn’t just cosmetic; it’s a declaration of Galfer’s mission to inspire riders worldwide while remaining rooted in its heritage.
Breaking New Ground with 2025 Innovations
Galfer didn’t stop at rebranding—it rolled out several high-impact product innovations. Leading the charge was the new front Shark® Disc for Off-Road, complementing the existing rear disc in the series. Engineered for extreme terrain, the Shark discs offer up to 30% lower operating temperatures, greater thermal resistance, and a 40% increase in pad life—a technological leap for off-road riders.
For everyday urban commuters, Galfer introduced a new range of round discs and pads for scooters, delivering high-end braking precision and durability, along with ECE R90 certification, a globally recognized safety standard. These products bring Galfer’s race-proven technologies to the daily rider.
Looking ahead, Galfer also revealed Floatech® technology, set to debut on road-use Sport & Street bikes in 2025. With this innovation, Galfer continues to redefine safety and performance in the braking world.
Global Recognition with R90 Certification
In a significant milestone, Galfer announced that all fixed discs now meet R90 certification, exceeding the respected TÜV KBA standards. This achievement highlights the brand’s relentless focus on quality assurance and reinforces its position as a global leader in braking solutions.
Engaging the Community: “Brake and Win” Contest
EICMA 2024 also served as a platform to connect with fans through the “BRAKE AND WIN” contest, held on November 7. Contestants competed in a fun, knowledge-based game with thrilling rewards—two passes for the 2025 MotoGP season and two tickets to the Master of Dirt event in Milan. Motorcycling icons Marco Melandri, Alessandro Lupino, and Steve Holcombe were on hand to participate and interact with fans, creating unforgettable moments for attendees.
Star-Studded Presence and MotoLive Action
Galfer’s stand featured a star lineup of over 20 renowned riders, including legends like Tony Cairoli, Valerio Lata, Massimo Bianconcini, and Federico Caricasulo, offering autograph sessions and on-site entertainment. Outside, in EICMA’s MotoLive zone, fans witnessed a thrilling Charity Race between Marco Melandri and Casey Stoner, who battled it out on flat-track bikes fitted with Galfer systems—providing a real-time showcase of Galfer’s performance under pressure.
Looking Ahead
Galfer’s bold presence at EICMA 2024 solidifies its commitment to blending tradition with future-facing innovation. With new products, technologies, and a global brand vision, Galfer is prepared to lead the next chapter in high-performance motorcycle braking.
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